What is your customer acquisition strategy? Sounds like a pretty handy thing to have. As a web developer Edinburgh -based digital service Ryster, we help you get under the skin of potential customers to simply get more of them.

Web design Edinburgh: First of all – forget the web design

Forget the web design – erm, isn’t web design what we’re here for? Well as much as we live and breathe great website design Edinburgh company Ryster starts at the beginning – before we even start planning the look and feel of a branded website, we have a good nosey at your customers and competitors to find out their deepest secrets – well, if not their deepest secrets, then their most dearly held motivations to buy stuff from you. It’s all part of our acquisition strategy service.

Understanding motivations – isn’t it simple?

Don’t motivations just do what they say on the tin? I want to paint my fence – I buy wood stain. Surely the motivation is implicit in a transaction like that. Well on the surface, yes, but often motivations will run deeper. We recently looked at a few customers for a landscape gardening business. One customer was a well-off lady in her mid-40s who’d ordered the landscaping service and wanted a trendy and modern look to her garden, replete with big planters, decking and solar lights. Her motivation –she wants to socialize and hold parties in the garden this summer. The motivation beneath that – she hopes that by socializing she’ll meet a new partner. So by understanding customers’ deepest motivations, you’ll be in a position to help them make their dreams come true – and as a brand, what could make you more attractive? That’s an acquisition strategy and a half.

Web design company Edinburgh: From understanding motivations to content strategy

Once we understand motivations, we can create a professional web content strategy to attract all those lovely customers.  Part of the creative planning process, digital content strategy involves looking at your brand experience and website user experience design from a customer’s point of view. We’ll advise on the right content – the copy, photos and video that are relevant to your customers, making you a portal, a destination and a brand authority rather than just another storefront. Our content strategy approach marks you out as the go-to solution provider, rather than your competitor.

Here’s our checklist for the perfect content strategy:

• key themes and messages,
• content purpose (i.e., how content will link visitor needs and business requirements),
• recommended topics,
• content gap analysis,
• search engine optimization (SEO),
• implications of strategic recommendations on content creation, publication, and governance.

The right content strategy means that your website both asks and answers questions, it inspires and entertains, it motivates to action and it builds trust in your brand. We help  you show customers what’s in it for them – and in turn, what’s in it for you is skyrocketing enquiry or sales stats.

Are you looking for Edinburgh web design? Contact us to find out how we can take you all the way from a tailored content strategy to a branded website design.

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Banner ad design Edinburgh – a cost-effective way to generate leads.

Edinburgh website design service Ryster talks you through how to use banner ads for business growth, and the types of banner ads we can create for you.

Sometimes overlooked nowadays, banner ads are actually one of the most cost-effective ways you can market to the great audience that is the internet. In fact, they’re highly effective when compared to print advertising and direct mail as well – by default they reach an audience that is comparatively so much bigger.

Along with generating sales and leads, banner adverts perfect for promoting a new product or service, or creating awareness around your brand. You can use banner ads to promote an event or occasion, an offer or service, or to promote you social media channels. You might want to link to your company TV ad on YouTube.  Your banner ads will attract visitors to take action – to complete a contact form, to download a PDF, or to make a purchase.

Another benefit that banner ads have over print is repetition. It’s well know amongst advertisers that people will generally need to see a brand, logo or advert several times over before they take any related action. With banner ads, again by their very nature they appear repeatedly, therefore making the brand connection in the minds of your potential customers.

Another way that banner ads win over print is that there’s often a long way to go, both physically and psychologically, between the ad  on the  billboard and the shop or website where the customer can actually buy the product. With banner ads, on the other hand, your customer is just a click, or under a second away from your e-commerce site, where they can make a purchase on the spot.

Targeted banner advert design Edinburgh

Looking for banner ad design that will really make visitors click?  Nowadays, banner ad providers allow you to target ads based on web users’ demographics and previous searches.  As a web designer Edinburgh company Ryster focuses on on targeting ads to specific audiences, as well as generating lots of traffic and visitors by displaying ads on high-traffic websites.  As with all our graphic design work, we focus on banner ad design that looks modern and relevant, and is attention-grabbing without being obnoxious. Banner ads have come a long way since the brash designs of a few years ago, and as part of a website design Edinburgh – based Ryster will focus on creating something really visually appealing that will appear almost as a seamless part of the website it appears on. Have a quick peek at the banner ad design we’ve done for Blackcircles to get an idea of how we tailor design to customers, and to see an example of a leaderboard banner ad. We can provide the following types of banner ad design:

• Leaderboard banner ad

• Premium extended leaderboard banner ad

• Premium rectangle banner ad

• Premium extended rectangle banner ad

• Skyscraper banner ad

• RSS in-feed placement advertising

• Flash animated banner ad

• Animated GIF banner ad

Interested in this highly-cost effective way of reaching the maximum number of potential customers? Contact Edinburgh web design company Ryster to discover how we can create targeted banner ad design for your brand.

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Looking at UI design and web development Edinburgh’s Ryster talks us through how these work for brand perception and user experience.

Edinburgh web design: what is UI design and why is it important?

User interface design, or UI design, is the process where we plan what the user will experience and interact with when they visit a website. It’s important as it creates brand perception, and it controls how users interact with a site and leads them to specific actions. Have a look at how Edinburgh web design service Ryster used a UI design plan to create a highly-navigable and fun to use site for SuperJam.

At Edinburgh website design service Ryster, we’re all about user-centered web design, so of course good user interface design is high up on our list of priorities. This isn’t just about lofty ideals – good UI design creates, first of all, a warm and fuzzy feeling around your brand, meaning that visitors will return and become customers. Secondly, on a more practical level, it works a bit like a pinball machine, guiding visitors to specific actions, such as completing a contact form, buying a product, requesting a callback, or signing up for email marketing.

Here’s a breakdown of our approach when creating user-interface designs for web. Good UI design works with the user in mind, is consistent, and easy to navigate and interact with.

Web design Edinburgh: We start with the user in mind.

Most of us nowadays are avid web users, so most of us also know to some extent what works and what doesn’t in web design. However, at Edinburgh-based web designers Ryster, we take an in-depth look at user experience and really imagine and experiment with what it’s like to use our user interfaces.

Web development Edinburgh: Consistency in website design

With user-interface design, there needs to be consistency. We ensure consistency throughout a website design in layout and language, meaning that users only need “learn” functionality the one time, and even then, the learning process will be an intuitive experience.

Visual hierarchy – With website design, creating a consistent visual hierarchy, in terms size and colour of text and elements, creates a feeling of simplicity even when there is a lot of information to be displayed. This is especially useful in  web design, as simplicity is key in keeping the user’s attention and guiding them to specific actions, but at the same time, there is often lots of information that you want to convey about your brand or product.

Feedback –  Would you rather have a pop up box that says “please fill in the postcode field” or one that just reads “fatal error no 4982364938”? This is just one example of where feedback is vital in user interface design. It’s a case of using visual cues and messaging to tell the user when their actions are either accepted or not, or have been misunderstood. Though having said that…

“Forgiving” UI design

One of the most frustrating things when using websites is spending several minutes filling in an online form only to have a red error message come up saying that the date is in the wrong format. Or maybe it’s because you capitalized something. This is where UI design for websites needs to be accommodating, or forgiving. Forms can interpret different types of date input, and the ability to “undo” an action should be a simple and obvious part of the user interface design.

Questions? At Edinburgh web design service Ryster we integrate great UI design with professional web design and development. As a digital agency, we develop dynamic websites and applications for leading global companies. Contact us to find out how we can create something stellar for your business. 

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Edinburgh website design service Ryster talks us through how user experience and information architecture create brand trust and lead visitors to action.

Web design Edinburgh – what is UE design?

UE design is the process we use to give visitors value when they interact with a website. It combines user interface design, graphic design, and information architecture to create the perfect look and feel.

With user experience, people are buying into a concept, or an experience, rather than a product. We’re talking about, for example, Mac not just selling a laptop, but the concept of a creative lifestyle for someone who uses that laptop. Or how about Converse? They’re not just selling trainers, but rather the cool, rock-and-roll lifestyle that we’ve come to associate with what is essentially just a gym shoe. All very well, you say, but what does this mean for web design? How can a website’s design create the idea of a desirable experience?

As a web designer Edinburgh firm Ryster simultaneously creates sleek visual designs while building for user experience.  User experience is about the look and feel of the website – and this is where branding comes in. User experience can be measured by how visitors feel about your brand after they’ve visited your site or used your app.

Web development Edinburgh: Usability and information architecture in web design

A close relative of user experience is usability. This is where we think about information architecture- a lofty term for something most of us experience everyday. In web design, the way information is arranged can make the difference between a fun and satisfying experience and one that’s rather teeth-grindingly frustrating. So what makes for great information architecture in website design? It comes down to usability. Usability means what it says on the tin – can visitors use your website to perform the function it’s intended for, whether that’s finding out information, buying things, or interacting? User-centred web design is at the core of what we do – we start every website design by asking “how will this work for the user?”

So how do we go about merging usability and user experience to create something that works and creates that all-important feel good factor? Here are a few of the steps we take with each website design.

Simplicity – web users don’t read  – they scan. So with this in mind, we keep our layouts simple and punchy, avoiding long paragraphs.

Limit choices and distractions – again, simplicity of website design is key here. The makes the website more appealing to the user, along with making it easier to guide them towards the website’s intended function.

Make a great first impression – anyone who’s a regular web user can probably identify with being easily distracted. That’s why we bring a wow factor to the look and feel of our web designs.

Navigation – we imagine and replicate the user experience ourselves, and from this  create a strong visual hierarchy, along with signposts and cues. Users feel better about a website when they have control over their browsing experience – for example- pop ups are a pain, as are in-line back buttons.

We’re rather keen to bring our user-experience driven web design to you. If you’re looking for web design Edinburgh service Ryster is who to contact. Find out how we can make your website into an exciting concept that your visitors won’t be able to resist buying into.

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Edinburgh web design service Ryster gets into the nuts and bolts of strategic brand creation, as well as website design itself.  Going far above and beyond simply placing a logo on a website, we deal with all sorts of branding areas, from logo creative to brand naming to brand development.

Web development Edinburgh: Why is branding important with web design?

It’s no secret that we’re bombarded with brand imagery and advertising on a daily basis (unless you live in Papua New Guinea.) As such, we learn to tune out the majority of brand messages, but if something does catch our attention, websites have come to represent “brand hubs” where we can go and check out what a brand’s all about, in our own time, and most importantly, in an interactive fashion. Why believe what an advert has to say when we can go online and check out the reality of a brand ourselves? The most obvious example is checking out items like home electronics on the web before we buy, but people tend to look up anything and everything online nowadays, from cat trees to train-spotting guides.

This is why branded web design is so important. Here at Ryster, we create sites that captivate on the first visit. Good web design is what will make you stand out from other, similar brands , that is, the competition. Your branded website will then act as a hub from which customers can access your other marketing  – social media, web presence, and contact details.

Web designer Edinburgh: How do we approach website design and branding?

First and foremost, we find out what your customers want and what makes them tick. There’s no singular approach to branding – WModels needed something fresh and fashionable to align with client’s expectations, while for Forth Dimension Displays  (more about them below) the right logo was something that suggested dynamic technology and science, Edinburgh Pearl Apartments on the other hand, needed a logo, colour scheme and brand image that were all about the concept of luxury.

Website design Edinburgh: Strategic Branding transformed business for FDD

Forth Dimension Displays (FDD) were in need of an overhaul for a brand image that had become dated and stuffy. Their old logo design in particular, didn’t translate well to being used as part of a website design – the text simply wasn’t readable at a smaller size. A new brand image ended up transforming business for FDD.

“Ryan has just finished a complete refresh of Forth Dimension Displays branding and a completely new website. Everyone at the company is delighted with the result, he did an excellent job – and he was competitively priced.” – Greg Truman, CEO at Forth Dimension Displays

Full service branding and web design Edinburgh

It’s not just about web and digital design at Ryster; we’ve created full branding for over 50% of the digital projects we’ve worked on. We’ll give you hard-copy marketing materials to match and enhance your website presence. Our print  marketing products include business cards, letterheads, company case studies, fact sheets, product guides, signage, flyers, posters, adverts, brochures, brand materials, brand guidelines, and leaflets.

Interested in a fresh set of brand materials and a highly-effective new website design that will really captivate visitors? Contact Edinburgh web design company Ryster today to see how we can transform your business through strategic branding.

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For those considering internet marketing Edinburgh – based Ryster talks us through how social media can be used as a powerful tool for brand creation.

Social media Edinburgh – everyone’s doing it, so why should we?

Social media marketing is all about communicating with clients and customers and ultimately gaining business through social networks like LinkedIn, Twitter, Facebook, YouTube and Pinterest.  Social media works because its simply so overwhelmingly popular – Facebook alone has over 845 million users, and at least half log in each day. Twitter has 500 million users, and even a niche service such as Google+ has over 90 million users.

In addition, if you’re not on social media, you can be sure that your customers are, and that they might be talking about you. So it makes sense to seize the opportunity and join in the conversation. Another plus point is that social media services make it so easy to share information – your clients can essentially promote your products to family and friends at the click of a button. And of course, social media can often equal free marketing on an enormous scale, if content goes viral.

Internet Marketing Edinburgh: What social media can do for you.

• Create strong brand awareness
• Bring traffic to your website
• Improve brand perception
• Increase Google ranking
• Provide insights into customer behaviour
• Monitor your campaign’s impact with precision
• Build new business opportunities
• Provide early warnings about potential issues
• Create a larger customer database

Internet Marketing Edinburgh : Why does social media marketing work?

Well, social media works if you take the right approach, and that’s all about using two-way communication rather than treating it as just a broadcasting platform. Social media’s magic ingredient is the fact that it allows you to be personal and to engage. It’s an unprecedentedly quick and direct way for customers to get in touch. Our social media service will show you how to set the right tone and to use social media to create a great reputation for customer service.

Social Media Scotland: Everyone’s doing it – so how should we?

Of course, the fact that social media is such a gargantuan phenomenon means that it’s no longer as simple as just setting up a Facebook and Twitter and watching the followers flock to you like so many excited sheep.  There needs to be something really engaging about your social media presence to make you stand out. That’s where, as a service for social media Edinburgh – based Ryster comes in. Along with great web design and development, we can infuse your social media presence with the same strong brand identity. We look at your brand and determine which social media platforms will work to get customers excited – professional CV-type profiles on LinkedIn will work for some, while quirky campaigns on YouTube and Tumblr will set others apart. If you’re looking for a specific social media service, here’s how we can help:

• Set up and maintain Twitter profiles and Facebook business pages

• Help you create killer LinkedIn profiles to support your brand’s expert status, and create a LinkedIn company page to promote your products or services.

• Integrate social media with your current web presence and e commerce.

• Create social media strategy to allow you to engage with visitors in the most efficient and exciting ways.

• Think outside the box by creating a bold presence on less obvious options like Tumblr, and new frontier opportunities like Pinterest.

• Maximise results and ROI on social media to help promote your business, service, or products.

• Use Stumble Upon to bring your business to new customers around the world.

If you’re looking for stellar social media Edinburgh service Ryster can deliver. Contact us to discover how we can let you stand out from the crowd with full-service social media campaigns, integrated with web design and strategic branding.

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Here we’re looking at how we research your own client’s needs to develop the best possible digital plan for you. If you’re looking for something more in a web developer Edinburgh company Ryster is who to call.

Web design Edinburgh – it’s about the bottom line.

Before we design anything, we look at exactly what your users want, along with predicting how they will react to your product or service. You should be crystal cleat about exactly what you want to communicate to your target audience. Even internet newbies now sense the difference between a considered user experience, and, well, an un-considered one.

Right now, do you know exactly how your web presence is performing to grow your business? Do you know the areas for improvement – would you know how to improve them if you did? These are the questions that Ryster can answer for your with our research and insight services. Research and insight will allow you to justify your marketing spend, giving you the peace of mind that you’re getting the best possible ROI from your online and offline marketing presence.

Proud to be nerdy – our approach to research and insight

Right from day one when we begin planning a website design, we’ll be discussing out plans for research and insight with you. We begin by finding out exactly what you want, then we create a devious masterplan to achieve it, then we measure the results and show you them – it’s an approach that’s simple to understand, but dashed effective.

We get quite nerdy when it comes to research, but we think you’ll like it that way. We look at both website user behavior, as well as the bigger picture- who exactly are your customers? Where do they live, and what do they like to eat for breakfast? From questionnaires to interviews, from focus groups to desk research, we’ll use the stats to find out exactly how to get visitors truly excited about your website or app, and to convert that excitement into sales.

One important area that we focus on with our research and insight service is SEO analysis. After the initial keyword research stage, we calculate the best possible keywords, keyword groups,  and search terms for your particular needs.

Web development Edinburgh – Measurement, evaluation and SEO research and insight.

More than anything, you need clear insights that you can use to grow your business. As a professional web developer Edinburgh’s Ryster takes the following approaches to research and insight:

Edinburgh web design – Qualitative Research

We work with focus groups, in-depth interviews, and usability testing techniques.

Quantitative Research

Our bespoke survey software gives you the numbers, charts and probability scores to let you work bang on target.

Testing…one…two…

We work with independent usability testers, outsourced UAT support, and traffic generation initiatives.

Once you’re up and running, our research and insight service uses web analytics and quantitative/qualitative research to  make sure that your new web design or other marketing materials are really matching your original plan.

If you’re looking for a web designer Edinburgh’s Ryster provides a strong research and insight service to compliment your website. Contact Ryster and we’ll talk you through how we can make the best of your marketing investment.

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Edinburgh web design service Ryster talks us through how interactive content makes for happy web users and happy customers.

The Rules of Engagement – what is interactive content?

It’s not really news that websites need something we, as visitors, can engage with – but it is a interactive content is a fundamental consideration when planning  a professional website design. Interactive content is anything that the visitor can use to perform actions. This can be as subtle as a good navigation set-up, or as obvious as an inline Flash game, but pretty much any web design, unless it’s a holding page, is going to involve some kind of interactive content. This might be a flash animation, slideshow, video, or inline motion graphics. These can all be used to create a stellar visitor journey – guiding them to take an action such as downloading content or making contact with you. Here at Edinburgh website designer service Ryster, out first consideration is always “how will this work for the user?” so of  course, we’re pretty keen on making interactive content that sings. (Figuratively if not literally)

Web design Edinburgh: UI design for web and interactive content

So we’ve mentioned navigation and games – what else is interactive content in a branded web design? Well there’s photos, audio, graphics, elearning, and video – no one likes a video you can’t switch off or mute- so that has to be interactive. This also applies to things like image sliders – everyone’s happier when they can control the content they see with simple button navigation, rather than having things randomly played at them. Video is a great way of using interactive content as they’re simply so massively popular – currently 30% of internet traffic is by video. Have a quick peek at the simple and elegant image slider we created for Kingsford Office.  When it comes to navigating around a website, nifty features like hover controls make a professional website design feel far more intuitive to use by giving instant yet unobtrusive access to navigation functions.

Web development Edinburgh: The difference between a happy customer and a lost sale

We also handle interactive web content like edit-in-place. Edit-in-place means that users can create and edit content right where it appears in the page, without having to go to a “back-end” or other interface. This is useful for things like micro blogging and photo blogging.  Another interactive content application used in business website design that we’ll all be familiar with is the humble online form. A well-thought out form can make the difference between a few seconds of form filling and a frustrating experience where the user just gives up. Of course, for you as a business owner, this means that website form design is fundamental as it’s the difference between a happy customer and a lost sale or enquiry. So how can we make these pesky forms that bit less painful to complete? The answers are input suggestion and forgiving format-  the form suggests what you might be about to type, and it also “forgives” things like diverse date formats. We also split form-filling processes into multiple steps to make them more “bite-sized” and less daunting.  Have a look at the booking forms for Edinburgh Pearl Apartments to see how we brought an elegant interactive form to this luxury hotel website design.

Why Interactive Content?

Now you’ve had a look at what Edinburgh web design service Ryster can do in terms of interactive content, you might be thinking – how could I use some of this stuff on our website? Interactive content is worth the investment for the exponential rise in user activity it creates – our content guides users  happily along to the goals you set, whether that’s making a purchase, downloading a PDF catalogue, or filling in  a contact form.

If you’re looking for an Edinburgh web designer who’s rather keen on user-centered web design, contact Ryster to see how we can handle everything from website branding, to look and feel, to interactive content. 

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Edinburgh Graphic Designer for Web

What makes for good graphic design for web and print? We have a look at everything from animated gifs to Pantone, and which ones will work to get you business.

There’s a key conceptual factor that separates graphic design for web from graphic design for print  – attention. On the web, as we know, there are other websites, social networks, instant messenger, apps, and email all competing for our attention, and that back button is all too easy use once a visitor gets bored. (And if statistics are to be believed that’s within seconds) So as web designer Edinburgh – based Ryster focuses on capturing  attention, and from there, the world! Well, to be more specific, once we have a visitors attention, we can engage with them ,show them information, ask them for information, and prompt them to take action. And those actions are: to buy something, to download, to make or request a call, to fill in a contact form, trial a product, watch a video, read an article, or anything else appropriate to your website’s functionality.

So how do we grab attention –well red’s an attention-grabbing colour, and flashing images draw the eye as well, don’t they? How about comic sans and animated gifs? This is where the graphic designer needs a sophisticated approach. The very nature of information overload on the web means that simplicity has a very focusing quality. As well as that, just because something’s attention-grabbing, doesn’t mean it isn’t also naff. So at Edinburgh graphic designer Ryster we focus on balancing simplicity, sleek design, and the attention-grabbing wow factor, and our specific areas of focus are concept design, interface design, and template design, along with typography and logo design, using CMYK and Pantone color schemes.

We look at objectives and use objective driven-design to achieve results.  Have a quick look at SuperJam to see how we used a simple graphic design style in a fresh way to create something really attention grabbing. In the process, we brought a fresh feel to a truly classic product (jam).

Edinburgh Graphic Designer for Print

While the internet is currently marketing’s top dog, we’ve found that the most successful organizations are those which also put focus into their real-time and real-world presence. With a formal background in graphic design, we look at everything from page layouts to folds, from artwork to CMYK schemes, and from logos to typefaces, graphics, photography and illustration.

Our Edinburgh graphic design service works with you to create the perfect materials – and that’s not just about the logos and layout, but also the perfect sizing, texture and finishes. Ask about our graphic design service for:

• Business stationery and brand guidelines

• Flyers

• Leaflets and brochures

• Press adverts

Contact Edinburgh graphic design service Ryster  to find out, whether you sell jams, jodphurs or jungle excursions, how we can bring fresh design to your brand. 

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If you’re looking for the best in email marketing, Edinburgh web design company Ryster can help. Here we explain what’s good about email marketing and why it works for your business.

Emails – we all get them, but do we open them? Hmmm. Ryster’s email campaigns are a ray of spring sunshine in clients’ inboxes. These are the emails you want to read, the ones with fresh and exciting titles that get you to click to open, and the fun and fresh content and design that makes them a pleasure to read. We’re hot on making sure that email address data is up to date and relevant, too. It’s because of this that our delivery rate for email newsletters is 98%, with up to a whopping 60% of emails opened.

Website design Edinburgh-  Why email marketing?

Email marketing is significantly cheaper than print and direct mail marketing. It’s instant, meaning your content is up to date, and it benefits from shareability – that’s free publicity to you. A major benefit of email marketing is that it lets you monitor results – we can show you stats on everything from open rates, to how many people carried out a call to action. (Such as downloading a PDF or booking an appointment) This means that you can tailor your campaigns to be super-effective.

An Edinburgh-based email marketing service.

At Edinburgh website design company Ryster, we create bespoke email marketing campaigns that make sure you get the best possible return on your time and money. We look in depth at customers’ needs and create an effective email marketing strategy. That’s everything from the research and planning, to the graphic design, to the data analysis and campaign reporting.

As well as open rates, we tailor content to make for great click-through rates, which can be down to the smallest details, from fonts to button positions. It has to be relevant and personalised as well – this is what makes really good email marketing campaigns stand out. Consistency is also an important factor in an effective email marketing service – people responds better if emails are sent out at a regular date and time. Also, Tuesdays and Thursdays, along with late afternoons, are the best times to send out email marketing. We also do email  newsletters – these increase lead generation and are far more cost-effective than a printed magazine.   Want to know more? Ask us.

Freelance Web Designer Edinburgh – What makes for great email marketing?

Getting your mailing list to actually open your email campaign and read the contents is an elusive art, but it’s one that we’ve got nailed. Here are the magic ingredients to our email marketing service recipe:

• Has a great subject line that’s personal and non-spammy – another reason email marketing can fail is that it gets caught by spam filters. Also, subject lines need to be short and snappy – you have about ½ a second to catch the reader’s attention in this case.

• Gets sent to the right email addresses – i.e. people who’ll likely have an interest in this particular campaign

• Works across all email platforms – it needs to look good in Gmail, Outlook, Windows live mail, or anything other email client.

• Has an easy unsubscribe option – people will feel better about your brand overall if they can easily unsubscribe with one click

• Has personal and relevant content

• Supports your other branded communication – another chance to create feel-good factor around your brand.

• Is easy to measure – we show you the results and statistics so we can work with you to fine tune and perfect your email marketing campaigns.

If you’re looking for Edinburgh website design Our email marketing service is fine tuned to your brand and customers.  For a bespoke email marketing campaign that’s going to get seen by lots of people, contact us today.

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